BRAND DEVELOPMENT AT
PREALY'S BEACH EATS
With locations in Clearwater Beach and Tampa, Pearly's Beach Eats is heavily dependent on the tourism and hospitality industry. Heated competition drives customer acquisition costs up and annually low tourism in the Fall is a reoccurring problem for businesses in the area. Additionally, Pearly's was new to the market and several competitors had established themselves as the traditional "must see" locations.
Our challenge was to develop a low-cost campaign that would increase brand awareness for Pearly's in a difficult market and against competitors with significantly greater capital investments.
To fuel success at Pearly's, Outis repositioned Pearly's in the food-service industry. We found that the tourism market requires so much attention from businesses in the area, local residents are often neglected. With our help, Pearly's became the entertainment epicenter for the community. Hosting live music, sponsoring free community outdoor movies, and broadcasting local events across social media captivated the attention of the local audience. Doing so converted customers into brand ambassadors.
By increasing popularity with Florida residents, we created a more reliable market and Pearly's became the "go-to" choice for locals.
Through digital marketing, SEO, and community involvement, Pearly's now benefits from a 3x larger reach on social media, a 41% increase in customer leads, and an engagement rate of over 8%.
How does this translate to more revenue? Keeping your audience engaged and informed has been proven to generate repeat customers. With 19% of its website traffic generated by social media, Pearly's is now taking advantage of a massive source of consumer referrals.